What To Do Differently to Win in China's E-Commerce Market

If you’re a brand looking for serious growth opportunities than chances are you’ve been looking at China’s dynamic consumer market.

Never before has there been a market that has offered so much opportunity.  1.3 billion people,  a huge rapidly increasing middle class, and e-commerce sales figures so massive that it almost sounds as if you’re making them up.

While the opportunities are great, so are the challenges.  If you’re entering China thinking that the same strategies that have worked brilliantly in other markets can simply be rolled out in China - you might be in for a rude awakening.

This vast digital-first market is fast moving and constantly changing.  To succeed in China brands need to start from scratch and learn to do things the China way.

To better understand how to succeed in China’s complex e-commerce market, I reached out to Josh Gardner, CEO and Co-Founder of Shanghai-based Kung-fu Data.

Josh is a senior China strategist whose helped hundreds of brands with China e-commerce launches.  His company manages a portfolio of successful flagship stores on Tmall and JD.com.  And works with clients from strategy and structure to activation and optimisation.

Before we get started, if you are looking to develop knitwear collections that will be bestsellers - both online and offline - then Spinexpo is the place to go.  It is the primary exhibition for yarn and knitwear.

The fair offers a carefully curated selection of high quality yarns and knitwear that’s bursting with creativity.  Not to mention outstanding  trend information that can not be found anywhere else.  You can learn more at www.spinexpo.com. 

I’m pleased to share that A Seat at The Table now has its own website.  You can find all of the podcast episodes, the show notes and lots of other useful information.  You can find it at www.seat.fm.

Learn more about SPINEXPO:  www.spinexpo.com

Learn more about Kung-Fu Data:  www.kungfudata.com

Connect with Josh Gardner on LinkedIn:  /joshgardner

Contacts for A Seat at The Table podcast:  jane@seat.fm;  guests@seat.fm

Visit A Seat at The Table's website at https://seat.fm