Building a Lean, Mean, Revenue Generating Machine

Is your organization running on a Franken-stack.

That unmanaged tech stack that is layers of disconnected software tools piled on top of each other. 

In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority.

And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs. 

Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation.

She’s a specialist in building inbound distribution networks that clients can control.

On this episode of A Seat at The Table, we’ll be discussing

•Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue?

•What is a Franken-stack and how does it drain operating margins from a mid-market company?

•Why are traditional marketing retainers and basic lead generation agencies failing?

•How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit?

•How can a business owner use intentional human imperfection to defeat automated software noise?

So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine.

Connect with Laura Farkas:

Main book: Paternoster Marketing 

https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6 

Laura's Revenue Systems page, based on the Paternoster Marketing concept:  https://marketingfunnel.website/b2b-revenue-system/ 

LinkedIn: https://www.linkedin.com/in/itslaurafarkas/

YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing 

Visit A Seat at The Table's website at https://seat.fm