If you’ve ever looked a bit enviously at those brands who customers are so loyal that they’ll pay a premium for their products, endure long waits for access and can’t be persuaded to switch brands - regardless of the offer - and if you’ve wondered how you might be able add some of that ‘secret sauce’ to your business - then this is the podcast episode for you!
What do companies like Apple, Harley Davidson and Disney, for example, do differently that turned their customers into loyal fans?
What is it that makes people want more of these brands’ products - regardless of the price?
The advantages of creating a cult brand are massive - from customer loyalty to premium prices and enviable profit margins.
Let’s face it, it’s difficult not to be at least a bit awed by Apple’s nearly $4 trillion valuation. The brand’s value now exceed’s many countries’ total GDP. Hard to believe, right?
To learn more about how the rest of us can build brands that enjoy a cult-like status, I reached out to Chris Kneeland, Co-Founder of Cult Collective and The Gathering. Chris and his team have dedicated themselves to deciphering how businesses can create fanatical customers and engaged employees. We talked not only about consumer brands, but also about what B2B companies can do.
In this podcast Chris shares:
# His 8 Cult Brand Principles that’s a blueprint for any business who wants to develop cult-like customers.
# The Key Things that Differentiate Cult Brands from Everyone Else.
# What You Need to Measure to Determine if Your Brand is a Cult Brand
USEFUL LINKS
The Cult Collective website: https://www.cultideas.com
The Gathering website: https://www.cultgathering.com
Connect with Chris Kneeland: https://www.linkedin.com/in/chris-kneeland-838b2921/
Inside Fashion New Briefings: https://insidefashionlive.net/january-2022-briefings/
A Seat at The Table website: https://seat.fm
Contact us at A Seat at The Table: https://seat.fm/contact-us
Visit A Seat at The Table's website at https://seat.fm