Most brands are looking for new markets where there’s strong consumer demand - and buying power.
Yet most over look Japan. Too complicated … takes too long to get into the market … then there’s the language barrier and cultural differences. Many would rather avoid it than risk possible failure.
But what if the Japanese market wasn’t as challenging as it looks? What if brands could actually do quite well there, if they just understood what to do and how to do it?
The Japanese market might be different from other markets, but there are huge opportunities for brands that offer high quality products, according to Catherine O’Connell, a New Zealander who opened her own law firm in Japan.
Catherine has helped many international brands successfully enter and navigate the Japan market.
In today’s episode, she’ll helps us demystify and decode many of the commonly held (and often incorrect) assumptions about what it takes to break into the market.
According to Catherine, Japan isn’t about a quick win. It’s about long term investment for long term returns. If you’re willing to make the commitment and use a local playbook, there’s lots of opportunity - especially for niche brands.
Before we get started, if you’re looking to develop knitwear collections that will be a hit in any market, then SPINEXPO is the place to go. It’s the primary exhibition for yarns and knitwear.
The fair is a rich resource featuring well-edited, high quality collections, as well as cutting edge technical innovation.
Not to mention outstanding trend information that can not be found anywhere else.
Now let’s find out how we can build our brand in Japan.
USEFUL LINKS:
Learn more about SPINEXPO: https://www.spinexpo.com
Connect with Catherine O'Connell: | www.catherineoconnelllaw.com or https://www.linkedin.com/in/oconnellcatherine/
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