What does it take to create a business selling very high end, exclusive products online - without any physical retail presence?
How do you manage to standout from all of the noise and chaos on social media, let alone establish the level of trust necessary to convince customers, who are an ocean away, to spend tens of thousands of dollars on something they have not been able to touch or examine?
I’m Jane Singer and thank you for joining me on A Seat at The Table.
This episode is part of our new Launch to Legendary series where we get to hear from entrepreneurs and innovators who have taken the ordinary and turned it into the extraordinary. Who have built their businesses by seeing opportunities in inopportune circumstances. Who’ve defined success in their own terms. Together we’ll be able to learn from their experiences and be inspired by what they’ve achieved.
In today’s podcast episode I’ll be speaking with the incredible Alex Alfieri , founder of Butterlane, who along with his partner Monte Cutteridge, has turned the business of selling antique jewellery on its head and built a wildly successful business through their strategic use of social media.
This is not just a story about remarkable business success, it’s also a story about integrity, unwavering dedication and loyalty, and overcoming seemingly impossible obstacles.
Before we get started, if you are looking to develop knitwear collections that will be bestsellers - both online and offline - then Spinexpo is the place to go.
It is the primary exhibition for yarn and knitwear.
The fair offers a carefully curated selection of high quality yarns and knitwear that’s bursting with creativity. Not to mention outstanding trend information that can not be found anywhere else. You can learn more at www.spinexpo.com. There’s also a link in the show notes.
Also checkout our website. You can find all of the previous episodes of a Seat at The Table, the show notes, news about our upcoming Master Class series and lots of other useful information. You can find it at www.seat.fm.
USEFUL LINKS:
Learn more about SPINEXPO: www.spinexpo.com
Butterlane Antiques: www.butterlaneantiques.com
A Seat at The Table podcast: www.seat.fm
Visit A Seat at The Table's website at https://seat.fm