A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

How 511.Tactical is Expediting Innovation

July 09, 2021 Vivian Lee, Managing Director, 5.11 Tactical Sourcing Ltd. Season 3 Episode 13
A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders
How 511.Tactical is Expediting Innovation
Show Notes

Performance apparel remains a bestselling category. 

The challenge is to continue to add innovation - while meeting growing demand for better quality.

All of which comes down to not only more investment in R&D but more strategic investment . 

When it comes to performance  5.11 Tactical is one brand where functional properties can be a matter of life or death.

The brand’s core products are purpose-built to support first responders whose work requires gear that provides wearers with safety, ease of movement and endurance.

Seeing the growing  consumer demand for high performance activewear, 5.11 Tactical parlayed the innovation developed for its professional gear into a collection aimed at adventure sports enthusiasts.

In this episode I sit down with Vivian Lee, managing director of 5.11 Tactical Sourcing, to hear about a new R& D centre she’s developing for the brand in Taiwan, why vendor relationships must be a two-way street and how 5.11 is finding new global market opportunities for high performance apparel.

By the way, if you are looking to develop knitwear collections that will be bestsellers - both online and offline - then Spinexpo is the place to go. 

From trend information to technical innovation, SPINEXPO is  the primary exhibition for yarns and knitwear.  The fair provides well-edited forums featuring high quality products that are bursting with creativity.  You can learn more at www.spinexpo.com. 

Also checkout our website.  You can find all of the Seat at The Table episodes, the show notes, news about our upcoming Master Class series and lots of other useful information.  You can find it at www.seat.fm.

USEFUL LINKS:

Learn more about SPINEXPO:  www.spinexpo.com

A Seat at The Table website:  https://seat.fm


Visit A Seat at The Table's website at https://seat.fm