Today, brand value is one of the most valuable assets a company can have. For many, it’s proving to be their only asset.
Yet most companies don’t really know how to build a high value brand. Others simply don’t see brand building as a long term investment.
The few who have strategically - and often painstakingly - invested in building a brand have reaped the rewards. From Apple, with its trillion dollar valuation, to Coke-a-Cola, the godfather of global brands - and including everything from luxury goods to packaged goods, from technology to manufacturing - the few companies who get brand right enjoy a massive payoff.
I’m Jane Singer and welcome to a Seat at the Table.
If you want to understand how to build a power brand then my guest today is the man to see.
Marty Neumeier, is a bestselling author and Director of CEO Branding at Liquid Agency. He is one of the few people who can boast that Steve Jobs not only read one of his books, but found it so valuable that he wrote his name “Steve Jobs” on the cover along with the warning “Hands Off”.
Marty has decades of experience helping companies - in addition to Apple - create brands that are built to last.
Before we get started, if you’re looking to develop knitwear collections that are on brand and meet consumer demand, then SPINEXPO is the place to go. It’s the primary exhibition for yarns and knitwear. Spinexpo provides well-edited forums featuring top quality products that are filled with creativity. To learn more, go to SPINEXPO.com. You can also find a link in the show notes for this episode.
Now, get ready to hear Marty discuss how to build your brand into a profitable, market leader.
Learn more about SPINEXPO: www.spinexpo.com
Learn more about Liquid Agency: https://www.liquidagency.com
Learn about Level C: www.levelc.org
Visit A Seat at The Table's website at https://seat.fm