The outdoor sports sector has experienced explosive growth over the past decade - with both traditional sports markets and emerging markets getting on board.
But what’s next for outdoor sports? Where could brands find the next growth opportunities? And in a market dominated by a handful of power brands, will we be likely to see new brands coming in - and succeeding?
Today I’m speaking with Danay Lea, chief triage officer at Fluid State, where he helps outdoor sports brands solve business growth and development challenges.
He has served as strategic advisor to Burton Snowboards, as well as an advisor to the CEO at Abu Dhabi Securities Exchange, CFO at Commercial Bank International and Program Director at ANZ.
In the episode Danay talks about:
The next big target market for outdoor sports.
Why small brands can find big opportunities in the outdoor sports market.
What many people entering the industry misunderstand about it.
What he’s learned from working with a range of successful outdoor sports brands.
USEFUL LINKS:
Connect with Danay Lea on LinkedIn: https://www.linkedin.com/in/danaylea/
Learn about The Current Situation: https://thecurrentsituation.net
A Seat at The Table website: https://seatpodcast.com
Visit A Seat at The Table's website at https://seat.fm