All eyes are on retail now that stores are finally reopening.
But will people go back to making at least some of their purchases in stores now? And what is likely to make that in-store experience so great for them that people want to keep coming back?
Even people who never liked shopping are - at least for now - enthusiastic about visiting shops. This could be a big moment for retail to score some points with consumers.
To get a deeper understanding of the opportunities that smart retailers could seize right now, I reached out to Jeff Roberts, a growth strategy specialist, who is Head of Futures at Jump! Innovation.
He’s worked with many of the world’s leading retail and consumer brands to define commercial opportunities and design businesses to realise them.
In this podcast episode, Jeff talks about:
- The big opportunity that physical retail could seize
- What retailers need to focus on now
- The challenge of getting better customer data
- The competitive advantage of getting to really know your customers
USEFUL LINKS:
Jump!Innovation website: https:// jumpinnovates.com
Connect with Jeff Roberts on LinkedIn: https://www.linkedin.com/in/jmrobertsphd/
Learn more about The Current Situation in Sourcing: https://thecurrentsituation.net
A Seat at The Table's website: https://seat.fm
Visit A Seat at The Table's website at https://seat.fm